So, you want to start an outdoor adventure travel company? Maybe you’ve been dreaming about it for years, or maybe the pandemic has made you realize that now is the perfect time to finally take the plunge. Either way, we’re here to help you get started.

In this blog post, we’ll give you tips on how to start an outdoor adventure travel company.

1. Pick Your Niche

Hiking? Rock climbing? Mountain biking? Paddling? Choose one activity and stick to it. You can always expand later, but it’s important to start small and build a strong foundation.

2. Do Your Research

What are the popular trails in your area? What do people want to do on their vacations? What are the Pain points of current adventure companies? Knowing your competition and your target market is crucial to success.

3. Get Insured

This is a must for any business, but especially one that involves potentially dangerous activities like hiking and rock climbing. Make sure you are properly insured so that you and your customers are protected in case of an accident.

4. Create a Brand

Your brand is what will make you unique from all the other adventure companies out there. What values do you want to convey? What kind of experience do you want your customers to have? Keep these things in mind as you create your website, logo, and social media presence.

5. Build a Team

A good team is essential for any business, but especially one that involves coordinating multiple activities and people. Choose reliable, trustworthy people who share your vision for the company.

6. Create a Budget

This is crucial for any start-up business. How much money do you have to invest in the company? How much can you realistically charge customers without pricing yourself out of the market? These are important questions to answer before moving forward with your business plan.

7. Develop Marketing Materials

Now that you have all the basics set up, it’s time to start promoting your company! Develop a strong marketing strategy that will reach your target audience and make them want to use your services. This includes everything from creating a website to designing print materials to planning social media campaigns.

8. Create Packages and Itineraries

This is where the fun begins! Now that you have everything else set up, it’s time to start thinking about what kind of adventures you want to offer your customers. Will you be doing day hikes? Multi-day backpacking trips? Bike tours? The sky’s the limit, so get creative!

9. Promote, Promote, Promote

After all your hard work, it’s time to let everyone know about your new company! Get the word out through social media, online directories, local publications, and word-of-mouth. The more people who know about you, the better!

10. Enjoy Yourself

Starting your own business is a lot of work, but it’s also incredibly rewarding. So, make sure to enjoy the process, and don’t forget why you started this journey in the first place – because you love adventure!


Congratulations on taking the first steps towards starting your own outdoor adventure travel company! We hope these tips were helpful as you begin this exciting new venture. And remember – have fun along the way!